INSTAGRAM STATS YOU NEED TO KNOW ABOUT AS A SMALL BUSINESS
IF YOU’RE A SMALL BUSINESS THAT ISN’T ON INSTAGRAM YET OR HASN’T CREATED A TRUE SOCIAL MEDIA STRATEGY, YOU ARE MISSING OUT ON A HUGE OPPORTUNITY AND HERE’S WHY:
+ Instagram has 1 Billion monthly active users and more than 500 million of them use the platform daily (Statista, 2018)
+ Over 50% of people on Instagram have purchased a product or service after seeing it on Instagram (Facebook 2019)
+ Instagram helps 80% of users decide whether to buy a product or service (Facebook 2019)
+ An average of 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019)
It’s more important than ever to have a genuine, consistent presence on Instagram. You might be discouraged or overwhelmed to get started on Instagram, considering the platform is incredibly saturated with brands. That’s why you need to strategize, define your audience, craft your unique story, develop your content, be consistent, and be patient.